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ANY LAUNCH: THE RESULT OF TEAM WORK

Interdisciplinary projects are a daily reality at L’Oréal. From the point of view of our business they are key to finding effective and reactive solutions, and for you they represent an opportunity to take part in a dynamic crossfunctional team. Here is an example of a typical project…

Click on the different professions to see how they contributed to the success of Ambre solaire kid’s launch.













The context :
  • skin and the sun : not all sunscreens are alike
  • protecting children is a priority
  • looking ahead to new needs : an established brand that knows how to stay young
  • the sunscreen market : changing habits


  Obviously it is very important to protect the skin from sunburn, which is caused chiefly by UVB rays. But that is not enough. Skin that is not sufficiently protected against UVA rays is in danger, in the short or long term, of developing sun allergies, cell damage, premature wrinkles and even some serious skin diseases.



Children, who spend hours playing in the sun and splashing in the sea, receive massive doses of ultraviolet rays - far more than adults. And their skin is particularly vulnerable because it is not yet fully mature. They need a sunscreen that is specifically designed for their skin and the lives they lead.





Launched in 1935 along with the first paid vacations for French workers, Ambre Solaire soon became a legendary brand and a leader in its field. For the past 60 years, it has conjured up images of suntanned skin, charm and enjoyment.

The year 1987 marked a turning point for the brand, when the company name, Garnier, first appeared on Ambre Solaire tubes and bottles. The name provided a guarantee of quality an underscored the strategic aim of emphasizing treatment and protection, now the priorities for suncare products.

In 1996, always attentive to consumers' wishes, Ambre Solaire launched its Children's High-Protection Sun Lotion in response to greater awareness of the dangers children face from too much sun.



The market for sunscreens with sun protection factors of 12 or higher has boomed in the past three years, growing by 60% between 1994 and 1995, and by 32% between 1995 and 1996.

In supermarkets and hypermarkets, one of out every three sunscreens purchased is a high-protection product. The market for sunscreens designed for children from 4 to 12 is not yet mature.
Parents are still not sufficiently well informed of the dangers of overexposure to the sun. Follow the project from design to market...